Book: Building Winning Brands
Author: Gurudev Prasad and Suharsh Dikshit
Reviewer’s Instagram: reads.n.escapes
Photo Credit: reads.n.escapes
Original Book Review
Book : Building Winning Brands by Gurudev Prasad and Suharsh Dikshit ✨
It is one of those rare business books that actually feels practical and grounded. Instead of drowning you in jargon, the authors keep things refreshingly simple and rooted in real experiences. With over twenty years in marketing and brand strategy, they’ve clearly seen it all—and the examples they share, from fintech to chai cafés, make the ideas instantly relatable.
What I really liked is how the book balances fundamentals with modern-day dilemmas: how do you create loyalty when people have endless choices, should every brand have a social voice, and how do you build your own personal brand? These aren’t just theoretical questions—the authors tackle them with insights that come from thousands of real consumer conversations and hands-on consulting.
The tone feels like sitting with two mentors who are telling you stories from their journey, not lecturing. For anyone interested in branding—whether you’re running a startup, working in marketing, or just curious about why some brands stick and others fade—this book offers clarity, common sense, and quite a few “aha” moments.
A smart, accessible, and genuinely useful read.
